Main website navigation:

Wipe off your lipstick, pull on your breeches: 60 years later, it´s back to the land.

Return to latest news

Wipe off your lipstick, pull on your breeches: 60 years later, it´s back to the land.

19 January 2006

Thumbnail linking to pop-up window

Should women in the country wear make-up?  How many toes has a cow?  What is the right angle at which to wear your hat?  At what temperature are hen´s eggs incubated?  What does a truss of hay weigh?

If you´re female and answered all of these correctly you might have been just what the Women´s Land Army was looking for throughout the Second World War.  

Thumbnail linking to pop-up window

The Women´s Land Army made a huge contribution to Home Front efforts during the early 1940s, carrying out a wide range of farm work such as feeding and milking animals, maintaining woodland and ploughing.  By 1943 around 80,000 women classed themselves as ´land girls´, with one third moving from towns and cities to the country.

 

Thumbnail linking to pop-up window

As well as general knowledge quizzes like the one above, the monthly publication ran features on field and farmyard techniques such as tractor driving, best milking practice and ´timber measuring for women´.  There were also articles on fashion such as ´The Land Army Hat and How to Wear it´ and numerous adverts for breeches, jodhpurs and ´Two Steps Sport Shoes for Active Women´. 

Thumbnail linking to pop-up window

In October 1940 the magazine posed the question to its readers, ´Should Land Girls use make-up?´ and concluded that while this was a matter of personal taste, ´Land Girls should be aware that make-up on the farm is much more conspicuous than in a town and that country people are less-used to make-up than town people.´

 

Thumbnail linking to pop-up window

Lucy Fulton, Archive Awareness Campaign Officer, who has highlighted the pamphlets, said:

"This is exactly the kind of treasure that archives across the UK preserve for the nation and these Land Girl Magazines in particular are a great family history source.  There are articles about real women in these pamphlets - women who are probably someone´s grandma - and it is fascinating to read about their lives back then."

Return to latest news